Our Story
We at Sepeda N.V. are a bicycle manufacturing company who focused on the Dutch market,
with the production of one type of ladies' and men's bicycle. The company was declared bankrupt on the 1st of January 2017 and therefore is planning to restart production, making it necessary to consider how this can be achieved. Either we will restart from nothing or try to work with current figures from the balance sheet, trying to restore company in the market. |
The assignment for the project group is to draft an advisory report for the top management concerning how this new bicycle should be brought to market. The advice should cover both the commercial aspects and the technical/innovative aspects. All the recommendations must be supported with adequate financial underpinning.
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